E-Grocery Customer Survey

Live Report

07-Dec-2022 2:17:42 AM


There are a total of 1381 responses FROM 25-Nov-2008 to 29-Nov-2022.


  1. What is your gender?

    ---------------
     PercentCountAnswers
    ---------------
    68.2% 850/1247 Female
    31.8% 397/1247 Male
    ---------------
     100.0%1247/1247Summary
    ---------------


  2. What is your Marital Status?

    ---------------
     PercentCountAnswers
    ---------------
    41.1% 523/1271 Single
    43.0% 547/1271 Married
    15.8% 201/1271 Divorced
    ---------------
     100.0%1271/1271Summary
    ---------------


  3. Your Age Group?

    List index out of bounds (-8)

  4. Number of Dependants (Children)

    ---------------
     PercentCountAnswers
    ---------------
    63.4% 792/1250 0
    13.2% 165/1250 1
    13.0% 162/1250 2
    5.2% 65/1250 3
    5.3% 66/1250 4 or more
    ---------------
     100.0%1250/1250Summary
    ---------------


  5. Annual Income

    ---------------
     PercentCountAnswers
    ---------------
    32.3% 401/1240 $0-$19,999
    17.3% 214/1240 $20,000-$29,999
    11.0% 137/1240 $30,000-$39,999
    9.9% 123/1240 $40,000-$49,999
    6.8% 84/1240 $50,000-$59,999
    7.0% 87/1240 $60,000-$69,999
    5.5% 68/1240 $70,000-$79,999
    10.2% 126/1240 $80,000 +
    ---------------
     100.0%1240/1240Summary
    ---------------


  6. How often do you buy groceries?

    ---------------
     PercentCountAnswers
    ---------------
    30.8% 392/1271 1-2 times a month
    38.7% 492/1271 3-5 times a month
    30.4% 387/1271 5 or more
    ---------------
     100.0%1271/1271Summary
    ---------------


  7. How much do you spend monthly on groceries?

    ---------------
     PercentCountAnswers
    ---------------
    16.1% 203/1264 $50-$100
    19.9% 252/1264 $101-$200
    18.8% 238/1264 $201-$300
    21.4% 271/1264 $301-$400
    11.1% 140/1264 $401-$500
    12.7% 160/1264 $500 or more
    ---------------
     100.0%1264/1264Summary
    ---------------


  8. Where do you have access to the internet?

    ---------------
     PercentCountAnswers
    ---------------
    92.0% 1125/1223 Home
    36.5% 446/1223 Work
    25.4% 311/1223 Other
    16.1% 197/1223 Do not have access on a regular basis
    ---------------


  9. How many times per week do you go online (email, Internet, etc)?

    ---------------
     PercentCountAnswers
    ---------------
    16.7% 212/1270 Less often then once per week
    8.0% 101/1270 1-2 times
    7.8% 99/1270 3-4 times
    7.4% 94/1270 5-6 times
    60.2% 764/1270 Daily
    ---------------
     100.0%1270/1270Summary
    ---------------


  10. Have you ever purchased anything on-line?

    ---------------
     PercentCountAnswers
    ---------------
    71.0% 899/1266 Yes
    29.0% 367/1266 No
    ---------------
     100.0%1266/1266Summary
    ---------------


  11. If yes, what?



  12. Have you ever bought groceries on-line?

    ---------------
     PercentCountAnswers
    ---------------
    24.9% 313/1259 Yes
    75.1% 946/1259 No
    ---------------
     100.0%1259/1259Summary
    ---------------


  13. If yes, where?



  14. How likely would you be to buy groceries online and have them delivered if ...

    1) costs were slightly HIGHER than regular grocery store prices?
    ---------------
     PercentCountAnswers
    ---------------
    17.6% 213/1212 Very likely
    7.8% 95/1212 Likely
    18.0% 218/1212 Neither likely nor unlikely
    18.9% 229/1212 Unlikely
    37.7% 457/1212 Very unlikely
    ---------------
     100.0%1212/1212Summary
    ---------------
    2) costs were slightly LOWER than regular grocery store prices?
    ---------------
     PercentCountAnswers
    ---------------
    31.8% 382/1202 Very likely
    19.5% 234/1202 Likely
    17.5% 210/1202 Neither likely nor unlikely
    11.9% 143/1202 Unlikely
    19.4% 233/1202 Very unlikely
    ---------------
     100.0%1202/1202Summary
    ---------------
    3) costs were the same as a regular grocery store prices?
    ---------------
     PercentCountAnswers
    ---------------
    23.7% 282/1191 Very likely
    17.0% 203/1191 Likely
    21.6% 257/1191 Neither likely nor unlikely
    13.9% 165/1191 Unlikely
    23.8% 284/1191 Very unlikely
    ---------------
     100.0%1191/1191Summary
    ---------------
    4) there was a service delivery fee per order?
    ---------------
     PercentCountAnswers
    ---------------
    19.9% 234/1175 Very likely
    11.7% 137/1175 Likely
    18.0% 211/1175 Neither likely nor unlikely
    17.5% 206/1175 Unlikely
    32.9% 387/1175 Very unlikely
    ---------------
     100.0%1175/1175Summary
    ---------------


  15. What is the maximum delivery fee you would be willing to pay?

    ---------------
     PercentCountAnswers
    ---------------
    50.6% 634/1254 $0
    25.2% 316/1254 $1 - $5
    18.7% 235/1254 $5.01-$10.00
    4.3% 54/1254 $10.01-$20.00
    1.2% 15/1254 $20.00 or more
    ---------------
     100.0%1254/1254Summary
    ---------------


  16. How likely would you be to buy groceries online and have them delivered if there were an annual membership fee but not delivery charges?

    ---------------
     PercentCountAnswers
    ---------------
    23.9% 298/1246 Very likely
    18.2% 227/1246 Likely
    16.5% 206/1246 Neither likely nor unlikely
    14.0% 175/1246 Unlikely
    27.3% 340/1246 Very unlikely
    ---------------
     100.0%1246/1246Summary
    ---------------
     3.0/5Overall rating from 1 to 5


  17. What is the maximum membership fee you would be willing to pay?

    ---------------
     PercentCountAnswers
    ---------------
    61.6% 769/1249 None
    12.3% 154/1249 $15.00
    8.6% 108/1249 $20.00
    7.2% 90/1249 $30.00
    7.3% 91/1249 $40.00
    3.0% 37/1249 $50.00 or more
    ---------------
     100.0%1249/1249Summary
    ---------------


  18. How important are each of the following factors relative to your consideration of purchasing groceries online instead of going to the store?

    Ranked Average SummaryWeighted Average
    Saves time2.42
    Better Prices2.27
    Sames Day Delivery2.26
    Easy to navigate2.26
    Product Variety2.14

    1) Saves time
    ---------------
     PercentCountAnswers
    ---------------
    42.5% 518/1220 Very Important
    14.8% 181/1220 Somewhat important
    19.1% 233/1220 Neither important or unimportant
    5.1% 62/1220 Somewhat unimportant
    18.5% 226/1220 Very Unimportant
    ---------------
     100.0%1220/1220Summary
    ---------------
     2.4/5Overall rating from 1 to 5
    2) Better Prices
    ---------------
     PercentCountAnswers
    ---------------
    50.9% 619/1215 Very Important
    14.2% 173/1215 Somewhat important
    11.2% 136/1215 Neither important or unimportant
    4.1% 50/1215 Somewhat unimportant
    19.5% 237/1215 Very Unimportant
    ---------------
     100.0%1215/1215Summary
    ---------------
     2.3/5Overall rating from 1 to 5
    3) Easy to navigate
    ---------------
     PercentCountAnswers
    ---------------
    45.8% 552/1205 Very Important
    20.1% 242/1205 Somewhat important
    13.4% 162/1205 Neither important or unimportant
    4.1% 49/1205 Somewhat unimportant
    16.6% 200/1205 Very Unimportant
    ---------------
     100.0%1205/1205Summary
    ---------------
     2.3/5Overall rating from 1 to 5
    4) Product Variety
    ---------------
     PercentCountAnswers
    ---------------
    52.3% 626/1198 Very Important
    17.2% 206/1198 Somewhat important
    10.8% 129/1198 Neither important or unimportant
    3.8% 46/1198 Somewhat unimportant
    15.9% 191/1198 Very Unimportant
    ---------------
     100.0%1198/1198Summary
    ---------------
     2.1/5Overall rating from 1 to 5
    5) Sames Day Delivery
    ---------------
     PercentCountAnswers
    ---------------
    48.4% 576/1190 Very Important
    16.4% 195/1190 Somewhat important
    13.1% 156/1190 Neither important or unimportant
    5.3% 63/1190 Somewhat unimportant
    16.8% 200/1190 Very Unimportant
    ---------------
     100.0%1190/1190Summary
    ---------------
     2.3/5Overall rating from 1 to 5


  19. Any comments and suggestions