E-Grocery Customer Survey

Live Report

26-Apr-2024 11:38:51 AM


There are a total of 1171 responses FROM 25-Nov-2008 to 29-Jan-2020.


  1. What is your gender?

    ---------------
     PercentCountAnswers
    ---------------
    64.9% 707/1090 Female
    35.1% 383/1090 Male
    ---------------
     100.0%1090/1090Summary
    ---------------


  2. What is your Marital Status?

    ---------------
     PercentCountAnswers
    ---------------
    33.8% 376/1114 Single
    48.7% 542/1114 Married
    17.6% 196/1114 Divorced
    ---------------
     100.0%1114/1114Summary
    ---------------


  3. Your Age Group?

    List index out of bounds (-8)

  4. Number of Dependants (Children)

    ---------------
     PercentCountAnswers
    ---------------
    59.2% 648/1094 0
    14.9% 163/1094 1
    13.9% 152/1094 2
    5.9% 65/1094 3
    6.0% 66/1094 4 or more
    ---------------
     100.0%1094/1094Summary
    ---------------


  5. Annual Income

    ---------------
     PercentCountAnswers
    ---------------
    23.2% 251/1084 $0-$19,999
    19.6% 212/1084 $20,000-$29,999
    12.5% 136/1084 $30,000-$39,999
    11.2% 121/1084 $40,000-$49,999
    7.7% 83/1084 $50,000-$59,999
    8.0% 87/1084 $60,000-$69,999
    6.3% 68/1084 $70,000-$79,999
    11.6% 126/1084 $80,000 +
    ---------------
     100.0%1084/1084Summary
    ---------------


  6. How often do you buy groceries?

    ---------------
     PercentCountAnswers
    ---------------
    22.4% 249/1114 1-2 times a month
    43.2% 481/1114 3-5 times a month
    34.5% 384/1114 5 or more
    ---------------
     100.0%1114/1114Summary
    ---------------


  7. How much do you spend monthly on groceries?

    ---------------
     PercentCountAnswers
    ---------------
    15.3% 170/1110 $50-$100
    20.5% 228/1110 $101-$200
    19.0% 211/1110 $201-$300
    21.4% 237/1110 $301-$400
    11.4% 126/1110 $401-$500
    12.4% 138/1110 $500 or more
    ---------------
     100.0%1110/1110Summary
    ---------------


  8. Where do you have access to the internet?

    ---------------
     PercentCountAnswers
    ---------------
    91.3% 975/1068 Home
    28.7% 306/1068 Work
    16.5% 176/1068 Other
    6.2% 66/1068 Do not have access on a regular basis
    ---------------


  9. How many times per week do you go online (email, Internet, etc)?

    ---------------
     PercentCountAnswers
    ---------------
    7.4% 82/1113 Less often then once per week
    8.9% 99/1113 1-2 times
    8.8% 98/1113 3-4 times
    8.3% 92/1113 5-6 times
    66.7% 742/1113 Daily
    ---------------
     100.0%1113/1113Summary
    ---------------


  10. Have you ever purchased anything on-line?

    ---------------
     PercentCountAnswers
    ---------------
    67.3% 746/1109 Yes
    32.7% 363/1109 No
    ---------------
     100.0%1109/1109Summary
    ---------------


  11. If yes, what?



  12. Have you ever bought groceries on-line?

    ---------------
     PercentCountAnswers
    ---------------
    15.2% 168/1102 Yes
    84.8% 934/1102 No
    ---------------
     100.0%1102/1102Summary
    ---------------


  13. If yes, where?



  14. How likely would you be to buy groceries online and have them delivered if ...

    1) costs were slightly HIGHER than regular grocery store prices?
    ---------------
     PercentCountAnswers
    ---------------
    7.9% 83/1057 Very likely
    8.5% 90/1057 Likely
    19.6% 207/1057 Neither likely nor unlikely
    21.4% 226/1057 Unlikely
    42.7% 451/1057 Very unlikely
    ---------------
     100.0%1057/1057Summary
    ---------------
    2) costs were slightly LOWER than regular grocery store prices?
    ---------------
     PercentCountAnswers
    ---------------
    23.4% 245/1048 Very likely
    21.7% 227/1048 Likely
    19.6% 205/1048 Neither likely nor unlikely
    13.2% 138/1048 Unlikely
    22.2% 233/1048 Very unlikely
    ---------------
     100.0%1048/1048Summary
    ---------------
    3) costs were the same as a regular grocery store prices?
    ---------------
     PercentCountAnswers
    ---------------
    14.2% 147/1037 Very likely
    18.8% 195/1037 Likely
    23.9% 248/1037 Neither likely nor unlikely
    15.7% 163/1037 Unlikely
    27.4% 284/1037 Very unlikely
    ---------------
     100.0%1037/1037Summary
    ---------------
    4) there was a service delivery fee per order?
    ---------------
     PercentCountAnswers
    ---------------
    10.1% 103/1022 Very likely
    12.3% 126/1022 Likely
    20.2% 206/1022 Neither likely nor unlikely
    19.7% 201/1022 Unlikely
    37.8% 386/1022 Very unlikely
    ---------------
     100.0%1022/1022Summary
    ---------------


  15. What is the maximum delivery fee you would be willing to pay?

    ---------------
     PercentCountAnswers
    ---------------
    45.4% 499/1099 $0
    28.0% 308/1099 $1 - $5
    20.6% 226/1099 $5.01-$10.00
    4.7% 52/1099 $10.01-$20.00
    1.3% 14/1099 $20.00 or more
    ---------------
     100.0%1099/1099Summary
    ---------------


  16. How likely would you be to buy groceries online and have them delivered if there were an annual membership fee but not delivery charges?

    ---------------
     PercentCountAnswers
    ---------------
    14.9% 163/1091 Very likely
    20.0% 218/1091 Likely
    18.1% 197/1091 Neither likely nor unlikely
    15.9% 174/1091 Unlikely
    31.1% 339/1091 Very unlikely
    ---------------
     100.0%1091/1091Summary
    ---------------
     2.7/5Overall rating from 1 to 5


  17. What is the maximum membership fee you would be willing to pay?

    ---------------
     PercentCountAnswers
    ---------------
    57.7% 631/1094 None
    13.5% 148/1094 $15.00
    9.8% 107/1094 $20.00
    8.0% 88/1094 $30.00
    7.8% 85/1094 $40.00
    3.2% 35/1094 $50.00 or more
    ---------------
     100.0%1094/1094Summary
    ---------------


  18. How important are each of the following factors relative to your consideration of purchasing groceries online instead of going to the store?

    Ranked Average SummaryWeighted Average
    Saves time2.61
    Better Prices2.43
    Sames Day Delivery2.41
    Easy to navigate2.41
    Product Variety2.28

    1) Saves time
    ---------------
     PercentCountAnswers
    ---------------
    35.6% 380/1066 Very Important
    16.1% 172/1066 Somewhat important
    21.4% 228/1066 Neither important or unimportant
    5.7% 61/1066 Somewhat unimportant
    21.1% 225/1066 Very Unimportant
    ---------------
     100.0%1066/1066Summary
    ---------------
     2.6/5Overall rating from 1 to 5
    2) Better Prices
    ---------------
     PercentCountAnswers
    ---------------
    45.7% 484/1060 Very Important
    15.2% 161/1060 Somewhat important
    12.2% 129/1060 Neither important or unimportant
    4.7% 50/1060 Somewhat unimportant
    22.3% 236/1060 Very Unimportant
    ---------------
     100.0%1060/1060Summary
    ---------------
     2.4/5Overall rating from 1 to 5
    3) Easy to navigate
    ---------------
     PercentCountAnswers
    ---------------
    39.7% 417/1051 Very Important
    22.2% 233/1051 Somewhat important
    14.7% 155/1051 Neither important or unimportant
    4.5% 47/1051 Somewhat unimportant
    18.9% 199/1051 Very Unimportant
    ---------------
     100.0%1051/1051Summary
    ---------------
     2.4/5Overall rating from 1 to 5
    4) Product Variety
    ---------------
     PercentCountAnswers
    ---------------
    46.9% 490/1045 Very Important
    18.9% 197/1045 Somewhat important
    11.8% 123/1045 Neither important or unimportant
    4.3% 45/1045 Somewhat unimportant
    18.2% 190/1045 Very Unimportant
    ---------------
     100.0%1045/1045Summary
    ---------------
     2.3/5Overall rating from 1 to 5
    5) Sames Day Delivery
    ---------------
     PercentCountAnswers
    ---------------
    42.6% 441/1036 Very Important
    17.8% 184/1036 Somewhat important
    14.6% 151/1036 Neither important or unimportant
    6.0% 62/1036 Somewhat unimportant
    19.1% 198/1036 Very Unimportant
    ---------------
     100.0%1036/1036Summary
    ---------------
     2.4/5Overall rating from 1 to 5


  19. Any comments and suggestions